Home   |   Company   |   Services   |   Methods   |   Tools   |   Contacts
  Executive Team  


Paradigm Three

The two-time Ace Award winning team of Linda Pulver and Brian Beveridge has worked together since 1984. Beveridge and Pulver each have more than 20 years of television and marketing experience, including cable and broadcast television, and corporate communications.

Since founding their company in 1987, Beveridge and Pulver have developed information and marketing programs for clients as diverse as Shell Oil Co., Gloria Ferrer Champagne, Freixenet Champagne, and Oxford University, as well as, broadcast programs for KGO-TV (ABC), KRON-TV (NBC) and HBO. "Exciting Lifestyles" infomercial drew a 10 share of audience in the Los Angeles markets, beating even the network competition in its time-slot by over 300%. Their innovative real-estate marketing program, "Homes of the Bay Area" ran for two seasons on KGO-TV and KRON-TV and was so successful that it was copied by several major real estate companies in Northern California.

P3 began a long-term project with Oxford University to document the historical perspectives and predictions of significant opinion leaders in a broad base of industries and disciplines. Thus far, the project interviewed such diverse luminaries as Peter Ustinov, John Sculley, and His Holiness the Dalai Lama of Tibet.

P3 entered into a joint venture with the San Francisco Giants, and Richard Wolffers Auctions, Inc., the world's largest sports memorabilia auction firm, to produce the "All-Star Collectors Club," as an entertainment vehicle for the direct-marketing of collectible baseball souvenirs. Follow-on programs, "The San Francisco Giants Collectors Club", and "The Cleveland Indians Collectors Club," aired extensively on the Fox Network in Northern California, and on Sports Channel Ohio.


The Executive Team

Linda Pulver
Executive Producer/Producer


Linda Pulver, co-owner of "Paradigm Three", born in Clearwater, Florida and now residing and working in San Francisco honed her natural marketing and production skills while working in the entertainment field: first with Florida's Cable Television system, and next with the Mayor's Film Office in New York. Linda relocated to SF during the 1980's and, after a stint in commercial production, started "Paradigm Three"with her partner Brian Beveridge, to continue her career in the production industry.

Since "Paradigm Three's" inception, her group has been the two-time winner of the Ace Awards. Paradigm Three has produced such shows as:

    - Exciting Lifestyles, NBC
    - Homes of the Bay Area, produced for ABC and NBC
    - Comic Relief for the Homeless, starring Robin Williams, Whoopie Goldberg and Billy Crystal, produced for HBO. A phenomenal success for a worthwhile cause.
    - The San Francisco Giants' All Star Collectors' Club, Fox Network, joint venture with the SF Giants and Richard Wolffers Auctions, Inc.
    - Cleveland Indians' Collectors' Club

Although Linda and "Paradigm Three" have focused their efforts on Business and Entertainment, she also has time to focus her company's attention on the humanities. Linda began a long-term project with Oxford University to document the historical perspectives and predictions of significant opinion leaders in a broad base of industries and disciplines. The video series includes interviews with such diverse luminaries as Sir Peter Ustinov, John Sculley and His Holiness the Dalai Lama of Tibet.

Currently in this millennium, "Paradigm Three" is in development of two cable networks: One network will offer Healthy Living programming and the other will introduce worthwhile Charities to the viewing public.

Always innovative and current, Paradigm Three continues to be a leader in their industry.


Brian Beveridge


Despite being born in the smallest state in the Union, Rhode Island, and moving to the largest, Alaska, before he was three years old, Brian Beveridge grew up in a stable, "close-knit" family. His father was a career pilot in the Air Force, and his mother a full-time homemaker for her four sons during her husband's frequent required absences.

“As “military brat” moving every two or three years, I developed a strong belief in the importance of loyalty to family and friends, which I do my best to carry into business relations.” That loyalty has been returned through client relationships spanning two decades.

Starting as a marine biology major in college, and working as a technical writer for an electronics manufacturer early on, Brian honed an edge of clarity and precision on his writing skills. After switching majors to broadcasting at the University of South Florida, Brian wrote news for the NBC affiliate in Tampa and produced educational films for Florida Power Company.

On the business side, Brian has facilitated communications to both external and internal constituent audiences for Fortune 500 companies and non-profit corporations ranging from Shell Oil Company to Habitat for Humanity.

In the broadcast world, Brian started out producing and directing children's programming for a large cable television franchise, where he wrote and directed several projects for a young producer named Linda Pulver.

Crossing paths again in San Francisco, the two decided to join their skills in a new company. Pulver Production Group produced corporate communications and broadcast programming for the next decade. In 1998 the partners changed their name to Paradigm Three to better reflect their vision of a new era in information and communications.